My idea is to place a picture of David Beckham's face onto the Burger King "king". I will also put the Burger King slogan, "Have it Your Way" underneath the photo, but I will put "His" in place of "Your", reading "Have it His Way". My intentions are to show the sexist nature of this ad subtly. In the commercial, David Beckham's seemingly overbearing good looks put the young female employee at a loss for words while trying to take his order. Making it even worse, when a manager steps in to tell the girl to "snap out of it," he also falls under a spell of loss for words due to the star's handsomeness. The fact that the portrayal of Beckham as a godly figure is only worsened by the roles of the other characters in the ad. The counter associate Beckham associates with is a young, helpless female. The owner, a middle-aged, balding, overbearing male who is shown coming over to correct her behavior.
No comments:
Post a Comment